Inventions slick as haiku
To the retail world
The language of Fashion is strewn with references to status, money and pleasure. Yet in Austria’s capital, the home of psychiatry and modern erotic art, with its history of political upheaval and revolution there is a more measured, less frenetic, approach to our seduction to shop.
Scripted by an English writing specialist the Vienna tourist website steers away from jargon, totally eschewing ‘iconic’, mentioning instead, epoch defining architecture, Modernity and Japanese Fashion.
Reflecting on how its twinned city, Berlin, is stepping up to the Fashion City challenge I came across this little gem on its on-line shopping pages.
There are other ways of showing your Communistic support than wearing a battered Che Guevara t-shirt. In former East Germany, Zeha Berlin trainers used to rule the footwear roost until they stopped production in the early 90s. They have recently been reformed to sell modern sneakers based on old-school styles. A little retro looking, in supple leathers and funky colours, with their signature serrated stripes, the brand now also encompasses modern boots and brogues. A little goes a long way when you invest in a pair of Zehas, so expect to be stomping around in them when the next great revolutionary comes along!
I added the exclamation mark, two style edits, and I will be buying a pair of her sandals, quite soon!